How DFI Retail Group Strengthened Its Own Brands Program Through Digital Enhancement

DFI Retail Group, one of Asia’s leading retailers, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants in 12 markets. With a portfolio of more than 10 Own Brands —spanning product categories such as packaged foods, beverages, personal care, household goods, and general merchandise —DFI manages more than 2,000 products with varying regulatory, quality, and packaging requirements.

To orchestrate these complex operations, DFI used TradeBeyond’s multi-enterprise platform to manage product specifications, allow better information exchange between multiple internal and external parties with version control for better product management, and ensure data integrity across its complete Own Brands portfolio.

The Challenge: Transforming Opportunities for Efficiency and Collaboration

Before adopting TradeBeyond, DFI identified opportunities for improvement in managing its Own Brands product information. While the previous system served its purpose, while functional, it presented several challenges as the complexity of product management processes evolved!

• The system's accessibility constraints highlighted the need for improved communication and collaboration with external suppliers.

• The time spent on manual checking on product specification updates pointed to an opportunity for streamlining processes.

• The reliance on manual follow-ups and data entry emphasized the importance of integrating supplier data for more efficient operations.