How Tefron Doubled Sales Without Doubling Its Operational Complexity

Scaling Fast Enough to Keep Retail Giants Happy 

Tefron is the world's leading manufacturer of seamless garments and activewear — supplying retail giants like Walmart and Under Armour — and demand for its products was growing fast. But its internal operations couldn't keep pace. File handoffs were slow and manual, communications were duplicated across offices, and versioning errors meant teams in North America, Israel, and Asia were routinely working from different versions of the same information. The bigger the business grew, the louder the cracks became. 

Replacing the Patchwork with a Purpose Built Growth Engine 

TradeBeyond streamlined Tefron’s product development process, removing spreadsheets and connecting teams across North America and Israel along with sourcing and production offices in Asia to bring products to market faster. TradeBeyond’s platform provides Tefron a single system for managing product design, sourcing, orders, production, quality and shipping. Integrations with Adobe Illustrator and Browzwear 3D meant design files synced automatically, eliminating the constant uploading and re-uploading that had frustrated Tefron's creative teams. With real-time dashboards and alerts keeping everyone aligned, the entire organization — across every office and factory — finally worked from one source of truth. The products they design are synched with TradeBeyond, centralizing information and making it available across teams. Real-time reports and dashboards ensure everyone in the organization is meeting their goals. 

“One unexpected benefit is we can save all our company information and easily access it whenever we need it. Finding information becomes so much easier when it’s stored in one centralized place – the transparency and accessibility of that information is huge for us.”

Gregory Koren, Head of Information Technology, Tefron 

Measurable Gains Across Collaboration and Compliance 

With TradeBeyond in place, Tefron has been able to grow without friction. Sales have doubled, yet products reach market faster than ever. The platform is deployed across design, development, and factory teams globally, available in both English and Chinese to ensure no one is left out. And because TradeBeyond was built collaboratively with Tefron's own team, the adoption has been genuine. As CIO Gregory Koren puts it: "When you are involved in designing your own solution, you feel pride in it — because it's truly your solution." 

About Tefron 

Tefron has been revolutionizing the fashion industry since the 1970s, introducing innovative lines of seamless garments to the market and distinguishing itself from other apparel manufacturers with its embrace of new materials and technology.