Ending Greenhushing: Sustainability Messaging

Join us for the latest installment of TradeBeyond’s ESG webinar series, “Ending Greenhushing: How to Craft Transparent Strategies for Sustainable Retail,” which will outline impactful, transparent strategies to propel the retail industry toward true sustainability. 

Amid rising expectations of social and environmental responsibility, communicating your commitment to sustainability to consumers is critical. Yet in the wake of rampant accusations of greenwashing, a new phenomenon has emerged: greenhushing. 
 
Greenhushing occurs when companies, weary of being accused of overpromising and under-delivering on sustainability, opt to stay silent on their efforts. This trend has become more prevalent as businesses face increased scrutiny over their environmental claims and fear the backlash of falling short of ambitious sustainability goals. As a result, many companies are failing to communicate genuine progress. Correcting this requires nuanced strategies, a deeper understanding of sustainability communications, and robust collaboration across the industry. 

Topics

• The risk of greenhushing impeding ESG progress 

• Crafting and communicating transparent sustainability strategies 

• Collaborative approaches for retailers and suppliers in sustainability 

• Real-world examples of transparency in retail sustainability 

• Q&A